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Leadpages is a marketing-focused no-code website builder that assists entrepreneurs and small company marketers produce and publish sites with a concentrate on creating leads and changing clicks into customers. The platform is based in Minneapolis and was recently acquired by Redbrick Capital, a leading portfolio of electronic operating companies.
The platform supplies a variety of professionally developed layouts that are simple to modify. Its drag-and-drop building contractor makes it easy to develop and handle landing pages, while its considerable integrations make it easy to use with various other advertising and marketing devices.
What is Leadpages?
Avenue 81 Inc, operating as Leadpages, creates business website and gives advertising devices. The company is based in Minneapolis, Minnesota, United States and offers consumers worldwide. Its site contractor enables individuals to create, customize and release landing pages for their internet marketing projects. It also has a variety of other features that assist businesses collect even more leads and increase their conversion rates.
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Redbrick Capital is a shop investment bank that assists small and medium services raise venture capital, exclusive equity, financial obligation and structured finance. It additionally advises business on mergings and procurements. Its team has considerable experience in the financial industry and collaborates with a varied range of sectors.
Leadpages offers an easy-to-use platform that lets users develop conversion-optimized web pages, sharp bars and pop-ups to create leads and increase sales. Its platform is integrated with email advertising and marketing and ecommerce tools to help organizations increase conversion rates. On top of that, it offers consumer success and advertising and marketing advice to aid entrepreneurs find out and grow their business.
The procurement belongs to Redbrick’s profile and will continue to operate in Minneapolis, Minnesota. It will certainly keep its branding and 40 workers, yet will certainly run under the support of the Victoria-based firm’s management team. The terms of the bargain weren’t disclosed. Redbrick has actually gotten 4 various other electronic companies in recent times, consisting of the popular micro-conference software firm, Microconf.
The firm has a track record of successful investments and jobs. It has established greater than 252 multifamily units and broke ground on 88 townhomes at St. Elizabeths East and has actually additionally built the Whitman Walkerer clinical office complex. It has actually also bought a number of various other domestic and business homes. On top of that, it has a strong focus on danger management.
Redbrick Ventures
The Victoria-based software program firm Redbrick Ventures has acquired Minnesota-based Leadpages, a no-code internet site builder that helps entrepreneurs and small-business marketers produce leads and transform clicks into clients. The procurement rate had not been revealed, but it was reported to be in the seven-figures. The purchase did not consist of Drip, an email marketing platform that Leadpages bought in 2016.
Leadpages enables users to catch leads through landing pages and various other conversion aspects such as alert bars and pop-ups. Its 40 integrations permit you to link your pages with analytics devices, CRMs and social media sites systems. It additionally consists of a variety of templates and offers a selection of various other tools such as webinars, video clip and settlement handling.
Its user-friendly interface enables novices to find out how to use the device. LearnWorlds drag-and-drop feature, for example, is a market criterion that makes it simple to construct pages promptly. Its 40 integrations are additionally sufficient for a lot of services and its greater than 200 layouts give a lot of choice for those that require to develop professional-looking landing pages.
The acquisition will help Leadpages Pay with PayPal expand its item offerings and grow its client base, which presently stands at more than 40,000. According to CEO Tobyn Sowden, the procurement will certainly additionally allow the firm to sustain its marketing division. The business’s head office in Minneapolis have rope swings, a 20-foot shuffleboard table and adaptable work space for its growing group.
Verdict
Founded in 2013, Leadpages is a no-code internet site and landing page builder that provides small companies the devices they require to connect with their audience and turn visitors into leads and sales. The business’s items are developed with conversion in mind and their layouts are optimized based upon years of information. The company has additionally made significant investments in its technology and a team of professionals to support their consumers.
The business has a substantial library of templates to select from. However, quantity does not always indicate quality and the company’s theme styles have constantly felt a little behind the likes of Unbounce and Instapage. Nonetheless, the firm’s theme style has actually improved considerably over the last number of years.
Along with the site and landing web page building platform, Leadpages Pay with PayPal also uses a host of other devices for online marketers to use consisting of sharp bars, exit-intent popups, social networks administration, email monitoring and a content AI engine. Every one of these features aid to boost involvement, enhance lead conversion and drive even more website traffic to your web site.
In 2022, Redbrick obtained Minneapolis-based Leadpages to contribute to its portfolio of electronic operating business. The firm’s 40-person group will certainly continue to be in Minnesota and will continue to run under a shared-services model with assistance from the Victoria, BC-based Redbrick team. The procurement is anticipated to close later on this year.