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Leadpages is a marketing-focused no-code site contractor that helps business owners and small business marketing experts develop and release internet sites with a concentrate on producing leads and transforming clicks right into customers. The platform is based in Minneapolis and was just recently obtained by Redbrick Capital, a leading portfolio of electronic operating business.
The platform gives a series of properly made templates that are easy to edit. Its drag-and-drop home builder makes it simple to develop and handle landing pages, while its substantial integrations make it easy to use with other advertising tools.
What is Leadpages?
Opportunity 81 Inc, operating as Leadpages, creates business web pages and supplies advertising and marketing devices. The firm is based in Minneapolis, Minnesota, United States and serves clients worldwide. Its site home builder allows individuals to create, customize and publish landing pages for their online marketing campaigns. It additionally has a variety of various other features that help companies collect more leads and increase their conversion prices.
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Leadpages ActiveCampaign
Redbrick Capital is a boutique investment bank that helps tiny and medium companies raise equity capital, private equity, debt and structured finance. It additionally advises business on mergings and procurements. Its group has considerable experience in the economic market and works with a varied series of sectors.
Leadpages provides an easy-to-use platform that lets customers produce conversion-optimized pages, alert bars and pop-ups to create leads and boost sales. Its platform is integrated with email advertising and e-commerce tools to assist services raise conversion prices. On top of that, it supplies client success and marketing support to assist entrepreneurs learn and grow their business.
The acquisition is part of Redbrick’s portfolio and will certainly remain to operate in Minneapolis, Minnesota. It will certainly maintain its branding and 40 staff members, but will operate under the assistance of the Victoria-based firm’s administration group. The terms of the bargain weren’t disclosed. Redbrick has actually gotten four various other electronic firms in recent times, consisting of the popular micro-conference software application company, Microconf.
The firm has a performance history of successful financial investments and jobs. It has developed more than 252 multifamily systems and broke ground on 88 townhomes at St. Elizabeths East and has actually additionally built the Whitman Walkerer medical office building. It has also invested in a number of other residential and business properties. On top of that, it has a strong focus on threat monitoring.
Redbrick Ventures
The Victoria-based software business Redbrick Ventures has actually acquired Minnesota-based Leadpages, a no-code website contractor that aids business owners and small-business marketing professionals produce leads and transform clicks right into customers. The acquisition rate wasn’t divulged, however it was reported to be in the seven-figures. The purchase did not include Drip, an e-mail advertising system that Leadpages bought in 2016.
Leadpages allows customers to catch leads through landing pages and various other conversion elements such as sharp bars and pop-ups. Its 40 integrations allow you to attach your web pages with analytics devices, CRMs and social media sites platforms. It likewise consists of a selection of design templates and offers a variety of various other devices such as webinars, video and payment processing.
Its easy to use user interface permits novices to learn how to make use of the tool. LearnWorlds drag-and-drop feature, for example, is a sector requirement that makes it easy to develop web pages swiftly. Its 40 integrations are likewise more than enough for the majority of businesses and its more than 200 themes give a great deal of selection for those that need to develop professional-looking landing pages.
The acquisition will assist Leadpages ActiveCampaign expand its product offerings and grow its customer base, which currently stands at more than 40,000. According to CEO Tobyn Sowden, the purchase will certainly likewise make it possible for the company to support its marketing division. The business’s headquarters in Minneapolis have rope swings, a 20-foot shuffleboard table and adaptable work space for its growing team.
Verdict
Established in 2013, Leadpages is a no-code site and touchdown page builder that offers small companies the devices they require to connect with their target market and turn site visitors right into leads and sales. The firm’s products are made with conversion in mind and their design templates are optimized based upon years of data. The business has additionally made significant investments in its innovation and a team of professionals to sustain their consumers.
The company has a big collection of templates to select from. However, amount doesn’t always imply high quality and the business’s design template designs have actually constantly felt a little behind the similarity Unbounce and Instapage. However, the firm’s theme layout has actually improved considerably over the last number of years.
In addition to the internet site and landing page structure system, Leadpages ActiveCampaign likewise offers a host of other devices for marketers to use including sharp bars, exit-intent popups, social networks monitoring, email monitoring and a web content AI engine. All of these attributes help to enhance involvement, enhance lead conversion and drive more traffic to your site.
In 2022, Redbrick got Minneapolis-based Leadpages to add to its portfolio of digital operating business. The firm’s 40-person team will remain in Minnesota and will continue to operate under a shared-services model with guidance from the Victoria, BC-based Redbrick team. The acquisition is anticipated to shut later on this year.